Invented in a garage in 2012, the easy-to-use ZUP tow and paddleboards received tremendous exposure and an increase in business after being featured on ABC’s Shark Tank in 2018. As a seasonal business, ZUP’s busiest time is in the spring and summer months. It is crucial that the company can quickly handle increases in omnichannel order volumes. In peak season, daily consumer orders can exceed 100 individual units, and larger retailer orders can consume several truckloads each day.

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